25-year partnership between Barcelona and Nike about to end
Joan Laporta, president of the Catalan emblem, a few weeks ago spoke about the possibility of the club creating its own brand
The 25-year long partnership between Barcelona and sports brand Nike may be coming to an end. According to the Spanish from Sport, the Catalans’ decision has already been made.
Despite having recently renewed his contract with Nike, until 2028, in a deal that will yield around €85 million euros per season for Barcelona , the club’s president, Joan Laporta, argues that the amount paid is low.
Puma has already made an offer of around €155 million official, but Laporta, a few weeks ago, in an interview with RAC1 radio , spoke about the possibility of Barcelona having its own brand, starting next season, which would be done This would be through BLM, which already manufactures and distributes all of the club’s non-sports clothing, as well as other Barcelona brand objects, and through a partnership with a large multinational that would be responsible for manufacturing and distributing the shirts.
The club’s intention is to move towards an amicable termination, but if there is no agreement, the Blaugrana could find themselves in hot water, with Nike taking legal action for breach of contract.
